Role: Digital Producer

Company: Imagination

Imagination manages and runs the complete auto show Experience for all Ford Global Auto Shows. As part of my work as a Digital Producer I managed agile scrum teams using Jira and Trello to produce several large scale initiatives for Ford Including the rebuild of the Ford Auto Show registration website:, a self service photo kiosk, and a translation system and captioning system, as well as several other initiatives. In addition to new digital projects, I also worked as a Content Producer updating content for each show using StoryBlok CMS and then reported analytics back to the client via Air Table.


  • Managed agile software development and design using Jira for new software initiatives
  • Managed external QA vendors, led internal QA, wrote testing scripts
  • Updated digital content for each global show 
  • Managed the translation and captioning of films into Spanish 
  • Wrote and produced VIP emails and VIP Rides 
  • Reported on post show data via Airtable

Registration Website

Serving over 100,000 Ford Auto Show guests, is the linchpin in the integration of the digital and physical experience at the auto show. I managed the production of this website from kickoff and design to QA, deployment, and analytics reporting. The registration site’s functionality featured:

  • Sign in and register using google SSO
  • Sign digital waivers for the Electric Mustang Experience and Bronco Mountain
  • Generate unique QR codes as a digital passport
  • Collect digital souvenirs
  • Allow VIP registration
  • Provide post show Analytics

Photo Kiosk: Electrified Activation

Tasked with updating Ford’s existing photo activation, which used a photoshop applet to transform a green screen prop into a electrified Ford Logo, I managed the development of a new html 5 software chroma keying setup within a metal transportable photo kiosk which could be both hosted and self service. Guests can scan in their registration QR code to receive their digital activation in their email. Beyond project management, I specced all hardware and QA tested the kiosk before launch.

Translation App

Through the use of a QR code Ford Auto Show films, commercials, and animated hosts on the big screen can be translated via captions into any language via SRT files on their mobile device. I managed the production of this piece of software as well as the translation process for every film appearing on the big screen.